Create Content to Reduce Your Site Bounce Rate
The best websites drive traffic and have a low site bounce rate. While ramping up visitors is crucial to expanding your audience, you want these visitors to stick around and, hopefully, meet your call to action. Below we will go through tips to create content that can reduce your site’s bounce rate and turn visitors into customers.
What is Bounce Rate, and Why is it Important?
The bounce rate is calculated by the number of people who visit your site divided by the number of people who visit your site and purchase or interact with the platform. Visitors who quickly exit out of your site or “bounce away” are those who make up your bounce rate.
You need to be as efficient as possible with your message and branding to optimize the opportunities available to visitors instead of allowing them to move on to another site. So, how can you reduce your site’s bounce rate? Let’s find out together.
Techniques to Reduce Your Sites Bounce Rate
1. Ensure Your Site Works on Mobile Devices
A great deal of e-commerce takes place on mobile devices. Despite this, many websites do not work well, or as well, on these devices.
If a visitor comes to your site and experiences difficulty navigating it, odds are, this is the first and last time that person will visit your site. Your website should be accessible on all devices, and it should work. Making sure that your website works on mobile phones can help reduce your site’s bounce rate.
2. Keep It Simple, Keep It You
The majority of readers prefer a website that is straightforward and clear. Do not overcrowd your home page with advertisements, pop-ups, or a bombardment of information, as you may overwhelm visitors. Instead, you can reduce your site’s bounce rate by taking an organized approach.
Most of your website’s information should be within links to encourage visitors to explore your site. Consider including a folded menu bar at the top of your website for easy navigation. If users cannot make sense of your website because there is too much stuff on the page, you may miss out on a potential customer.
3. Your Call To Action Should be the Only Action
A common mistake on some e-commerce sites is taking a good idea too far. A call to action button is a great way to encourage visitors to make a purchase, provide contact information, or use the interface. However, some websites have taken this too far, providing customers with more than one call to action.
If visitors do not know where they should click to advance their purchase or even make one, you can fix this blunder by strategically placing your call to action.
4. Include Interactive Content
While it’s important that your website, and homepage, in particular, are clean and clear, this doesn’t mean your site has to be dull. Interactive content can keep visitors on your page much longer.
Examples of interactive content that can decrease your bounce rate include:
- Infographics
- Quizzes
- Surveys
- Polls
Interactive content can improve your bounce rate and your customer engagement as well.
5. Show Your Value
Your e-commerce platform, business website, or portfolio is not the place to be humble. Create content that relates to what makes you an expert in your industry. Awards, certifications, degrees, and more can show visitors that you are an authority on a particular topic.
Alternatively, let your customers do the bragging for you. Share testimonials from satisfied clients and customers to indicate to new customers that they can trust their business with you.
6. Location, Location, Location
Now that you know your value use it to create content that broadcasts your message. There’s nothing that bounces guests from a website like mixed messaging. Visitors should be sure what kind of website they’re on right away.
Place your work front and center on the home page if you’re a photographer. Include links to sample work or published articles if you’re a writer. Your front page content should be the best that your website and business offer.
7. Vary Your Content
Images, infographics, videos, and short paragraphs should all be part of your content plan for your website. Some visitors may bounce from your website right away when facing a wall of text.
Likewise, other people may do the same when faced with multiple videos. While keeping the design clean, make sure that your content varies to support different types of visitors interested in various forms of media.
Bring The Thunder
If all else fails and you are genuinely stuck generating content ideas, grab a pencil and the nearest flat surface and brainstorm. Creating content comes from creativity, and nothing screams creativity like unleashing the frustration brewing inside. Jot down any thought that comes your way and follow where intuition leads. You just might find a new niche or the exact pain point your audience has been experiencing.
You’ve grabbed your soap box by securing yourself a website. Now it’s time to stand on it, flail your arms, and scream about your passions. Creating videos, articles, and infographics – you name it – is a daunting task in a digital world where most competitors have access to the same resources, if not more. But you have a business, an idea, a product, a service, a brand that deserves to be heard. So give yourself the best chance by creating content that reduces your site bounce rate.