15 Best Link Building Strategies
As a business owner, you are hyper-aware of the importance of building effective backlinks. Excellent link building strategies can take you from a no-name brand to the next big thing.
15 of the Best Link Building Strategies
Understanding how your links are built and shared is important for your business. As a basic threshold, your backlinks should:
- Improve your overall Search Engine Optimization (SEO)
- Improve the credibility of your work
- Be acquired from relevant, credible sources
Let’s explore 15 of the best link building strategies.
15. Sponsor Online Events
Hosting an online event can create a lot of buzz for your business. Consequently, since your online community of followers will be excited about the event (and likely share it with their friends), it is a great opportunity to obtain high-quality backlinks.
If organizing an event does not seem in your wheelhouse, consider sponsoring a pre-existing event instead. This can still provide you and your business with a great link opportunity (as a sponsor on the event’s website).
14. Offer a Broken Link Replacement Plan
Maintaining a functioning website can be an ongoing, demanding responsibility. Internet links do not last forever; sometimes, website curators have broken links for weeks or even longer.
Take the following steps to capitalize on a site’s broken links:
- Locate an authoritative website that has links that are incorrect or broken. You can do this by using several different programs, including LinkMiner.
- Contact the curator or webmaster of the website. In your email, mention the broken link(s).
- Suggest your website as an alternative to replace their broken link.
Ideally, the website curator will appreciate that you helped them maintain their website and be happy to use your link in its place.
13. Strategic Partnerships
To gain a larger reach, create a partnership online with a related business that can benefit you. For example, a partnership with a local painter would be a good fit if you run a roofing business.
The right strategic partner can substantially improve your link building and SEO. Having an online partnership with a company with similar goals can allow you to share their links and for them to share yours.
12. Guest Posting
Being a guest on another website can make all the difference when generating traffic for your own brand. Contact a brand you want to team up with and create content for them. Your brand and website will be linked to their website when your guest content goes live.
11. Provide Answers on Forums and Blogs
The internet is full of forums with people asking for advice. Take this opportunity to share your expertise and a link to your website. Not only will this help the person with the question, but other people with the same question will also see your answer on the forum in the future.
10. What are Your Competitors Doing?
There are tools available to see how your competitors are gaining backlinks. It’s a good strategy to see if you can get backlinks from the same websites as well. Some of the tools that can help you accomplish this are:
9. Write Reviews for Other Brands
If you have a positive review for a local business, leave it on their website. However, this is an opportunity to improve your link building, so include a link to your website in the review. This is one of the best link building strategies to benefit both parties.
8. Create an Infographic
Infographics are often a great way for people to understand difficult concepts. Consider creating an infographic that can help people understand your business or industry.
Embed a link to your website in the image, and when other businesses share the infographic to help their customers, you will also have a quality backlink.
7. Backlink Exchange
To execute a backlink exchange, you need to find a website with a similar audience and similar authority to yours. Then, it is as simple as a trade. You and the website you exchange with should receive additional traffic from the other.
While you might think this is similar to guest posting, with a backlink exchange, neither party is responsible for creating new content.
6. Ask Your Associates and Social Media Followers
Simply ask your employees, family, and friends to share your link online. One of the perks of this strategy is that it happens organically. Consider a Twitter or Facebook post where you ask your followers and associates to share a link.
5. Join Business Directories
There are many directories on the internet. Yelp, Angie, and YellowPages are three examples of directories that you want to be sure that your website is on. However, more important can be local directories or ones specific to your industry.
4. Find Mentions of Your Business Online
Anywhere that your business is mentioned online, your website should be linked. By doing a simple Google search, you should be able to find the places your business is referenced.
For the websites that mention you but do not link your site, reach out and ask that your link be included.
3. Provide Interviews
You are an expert in your industry. Because of this, you can likely provide interesting insight. If possible, get additional exposure for yourself and your business by participating in interviews.
Whether it is the local news, a podcast, or even a YouTube channel, this is a great strategy to increase your backlinks.
2. Go Viral
Going viral may be easier said than done, but creating a viral video, meme, or other content can bring additional traffic to your website. When attempting to create a buzz around your company, be mindful of mentioning your business (or at least wearing company gear).
If you can pull off a successful viral video, you may have more customers than you know what to do with!
1. Influencer Marketing
Consider the use of influencers when building your links. Be sure to partner with an influencer who fits your brand identity and has followers similar to your target customer.
Final Thought
The best link building strategies are ideal for improving your brand and SEO functions. Let us know which strategy you are going to implement first!