Content Creation vs Curation: Which is Better?
The key to developing your internet presence is content. The rise of social media has made content marketing a daily duty, although regularly producing fresh and entertaining material can be difficult and draining. That’s where content creation vs curation comes in!
What’s the Difference Between Content Creation vs Curation?
When comparing content creation vs. content curation, consider the difference here:
- Collecting a list of article suggestions and sharing it with your followers.
- Writing a blog post and uploading it online.
Content creation entails creating content from the ground up before marketing it instead of gathering material from other sources.
Content curation identifies, aggregates, and presents digital material that surrounds a given topic matter. It’s more than slowly sifting through the web for ideas. It entails gathering and presenting the finest accessible material.
Both, when executed well, may significantly increase your audience engagement and reach.
Content Creation vs. Curation: Which is Better?
You can’t simply choose one and ignore the other when it comes to determining which is superior. In truth, both content generation and curation are advantageous, and there are strong reasons to combine the two.
Many companies adopt a 60/40 content creation vs. content curation ratio, and they find this combination works well. Still, each company is unique, and your company should have a sense of what type of content resonates with your customers over time.
If you start with a 60/40 content creation vs. content curation mix and discover that one form of content gets more attention, you might want to adjust the ratios.
Content Creation: Pros and Cons
Pros
Creating content allows you to stand out from the competitors by providing the greatest and most in-depth information to your audience. Sharing fresh material that aligns with your audience’s ideals is also more likely to resonate with them.
You can brand original content, which means you have the flexibility to include branded photos, logos, links, and, most crucially, a call-to-action (CTA).
It’s common knowledge that Google wants unique material. While curated material can rank on Google, original content has a better chance of ranking higher on search engine result pages if well-presented.
Cons
Consistently creating new content may deplete your company’s cash and creative energy.
For example, writing a blog. A single blog article might take many hours to create, especially if you wish to include the most up-to-date information. To generate traffic, you’ll also need to develop well-structured articles with SEO (search engine optimization) keywords, social media sharing information, and on-brand relevant photos or videos.
Social media content is no different. You’ll also need to budget for content management, social media uploads, matching visuals, and future promotions.
Content Curation: Pros and Cons
Pros
You have a lot on your plate. And providing unique material every day is not something you can afford to do. You can use content curation to skirt wanting to generate more material but having limited resources and time.
Sharing curated material with your audience demonstrates your willingness to provide important and relevant information to them even when advertising for others; it also establishes a sense of credibility.
You can develop strong relationships with the other businesses from which you share content. By sharing their material with your followers, you may catch the business’s attention. In turn, they may be more willing to promote your business.
If you’re just beginning to develop your content strategy, content curation will allow you to try out different content and better understand your target audience. If you’re a well-established company, it can also divert from your usual marketing approach as you provide fresh information to your followers without spamming them with self-promotion.
Cons
Lack of creative control is the most tricky aspect of content curation. You can’t easily mark material or include a call to action while curating it. It may still generate traffic and sales, but you’ll need a solid plan to keep your brand in readers’ minds while they’re looking at the content.
Other issues with content curation include fact-checking and the risk of lawsuits. False information may spread like wildfire on the internet. You don’t want to get in trouble for promoting anything that isn’t true. If you aren’t careful, you may unintentionally expose yourself to liability.
While sharing a social media post that incorporates someone else’s material is okay, you shouldn’t blatantly replicate graphics or information from another company. It can result in plagiarism unless you have the author’s permission or credit them.
Wrapping Up
Many firms prefer to combine content generation with curation for a well-balanced online presence. The blend of the two allows them to benefit from the best of both worlds while maintaining balance. Choosing the amount of content creation vs. content curation will depend highly on your brand, abilities, budget, target demographic, and products or services.
Remember that the main aim is to produce leads, whether you focus entirely on content development, content curation, or a combination of the two. You’re on the money as long as qualified prospects are coming.